The Case For Google+ Pages


Today Google+ finally gave us the ability to create Pages and I've been seeing a lot of griping and complaining about how that is going to ruin the very interactive network that Google+ appears to be cultivating.

I beg to differ.

First of all, I would like to point out that it was not that long ago when all of the grousing was about how Google stupidly did not allow for businesses, brands and personas to create Pages from Day 1. And today, although not quite as loudly, the cries of dismay are from the opposite point of view.

The Internet sure is fickle. No deep meaning here. We all know it to be true.

At any rate, I like Pages for a handful of reasons...

It makes Google+ more accessible to people who present themselves to the public more as "brands" than as someone's son or daughter. People can be themselves even if its not the person who is listed on a birth certificate somewhere. If that makes conversations more honest, that's probably a good thing.

Then there are companies/businesses/brands out there who actually do interact with people. You see this on Twitter all the time. Many times I've mentioned a company, group or persona and gotten a meaningful and targeted response.

One complaint people are having is that Pages are just advertisements that we will get crammed into our streams. Just as with "real" people, don't Circle anything that you don't like and you will never have to see it (the "What's hot" section notwithstanding). Besides, Pages may actually be advertisements, but they are those ads that you want to see.



Possibly the biggest reason I am looking forward to Pages is that it gives us something to talk about. So what if I follow a news outlet's Page and they never respond when I comment on a story. I don't really care what "they" think. It's when I re-share that post with the people in my Circles that things become interesting.

There are other reasons to see this as a positive move, but I think you get the idea.

The net result is that this invites more people to inject more content into Google+. Of course, that sucks for those of you interesting in maintaining a private, club-like atmosphere, but for the rest of us it should be great news.